In few words / Art director, responsible for the organization of the workflow. Teamworks management. Strategic marketing and accounting activity. ADV campaigns. coordinated image development, brochures, logos, websites. Packaging for GDO. Sample printing management. Books and magazines layout.
In many words / Curiosity and sense of wonder are the basis of my job. It's not just about to figure out how the world wants to communicate today, but how it wants to communicate if me and my team will able to provide new linguistic methodologies. I cannot define myself just as graphic designer and art director. I'm not just this. My job is not just to look for the right shape, color and shades. It's about speaking to people in the most genuine lenguage.
I'd like to discover other worlds parallel to me.
I love traveling, meeting new people and making new experiences... and who knows... maybe tomorrow... taking the next flight to NYC.
It is not easy to define my job. creative job. With no dubts the most appropriate word to describe the environment with which I interact everyday is a mix between immagination and observation.
In the countryside, away from the city center, there are the ideas. Ideas that seem swallows full of joy, chasing each other, singing and doing pirouettes between clouds and dreams in a brainstorming process... is the mind running wild and free....
In the outskirts, approaching the city, the ideas try to understand if they can come true.
So some fights go on, others instead, understand they took the wrong way that brings swallows far far away.
Finally the city: crowd waiting impatiently the swallows... what a thrill!! That's the hardest moment... the costumer judgment!
Esperienze e Studi
Art Director
Digital Designer - IED Istituto Europeo di Design Dottoressa in Scienze della Comunicazione - Uninsubria Varese 110/100 cum laude
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