CONSULTANT IN ADVERTISING AND COMMUNICATION Consulting work supporting companies in the field of fashion through the creation, planning, and coordination of communication activities aimed towards the achievement of pre-established objectives. Through the study of target audience and placement of the brand, the work is based mainly on the development of brand identity, with the implementation of digital and paper based institutional content. Devising of concepts, production, and editing of advertising campaigns, look books, and still life. Creation of themes and projects targeted for specific sale promotions for the brand and the product. Planning and development of material for social networking, e-commerce platforms, Social Media Marketing and Digital PR. Management and coordination of activities carried out by press offices. Planning of budgets for off/on line media plans. Research and independent management of suppliers and budgets. Selection and formation of new resources. PREVIOUS EXPERIENCE: SPACE STYLE CONCEPT HEAD OF COMMUNICATION AND ADVERTISING (March 2015 to February 2017) LARIO 1898 e SUTOR MANTELLASSI Gruppo Lario 1898 S.p.A. HEAD OF COMMMUNICATION (May 2013 to July 2014) PENNYBLACK Max Mara Fashion Group ASSISTANT DIRECTOR FOR ADVERTISING AND COMMUNICATION OFFICE (From October 2009 to February 2013)
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